The Mercedes-Benz Stadium has taken fan experiences to the next level with the opening of the Gallagher Club and lounge at Molly B’s. Nestled at the stadium’s main entrance, this exclusive space offers a unique blend of private-box luxury and season-ticket accessibility. With two levels of seating and dining areas, the Gallagher Club was designed to stand out—and it does, thanks to stunning signage and graphics crafted by Paramount Graphics.
Beyond its functional role as a premium, private area, the club pays homage to Molly Blank, mother of stadium owner Arthur Blank. A tribute wall near the entrance shares Molly’s inspiring story and her lasting influence on her son, the visionary behind Home Depot and countless other achievements.
Designing a Premium Experience
Score Atlanta led the design and concept work for the space, ensuring every element aligned with the cool, contemporary vibe of the Gallagher Club. Given the club’s dual-level entrances, directional signage was essential. The team achieved a polished, upscale aesthetic by combining hand-drawn script with traditional lettering and layering the elements for depth and elegance.
Crafting Exceptional Signage with Paramount Graphics
Paramount Graphics brought the vision to life, fabricating and installing the signage and decor with precision. Working within the constraints of an active stadium schedule, the team demonstrated flexibility to ensure the project was completed on time without disrupting planned events.
The results were nothing short of spectacular. Each letter, logo, and photo was made from 1/2-inch-thick cast acrylic, providing a striking sense of depth. Multi-layered letters and logos, painted or printed in-house, were mounted using clear acrylic supports to create a floating effect.
Overcoming Installation Challenges
Installing the signage was no small feat. For example, mounting the Gallagher logo on a scalloped wooden wall required meticulous precision. Using a paper template, the team ensured every pin was placed perfectly to align with the wall’s curves.
The tribute photos also presented unique challenges. One standout piece, measuring 9 feet by 4 feet and weighing over 100 pounds, was secured with heavy-duty standoffs. A smaller photo collage used standoffs of varying depths to create a striking dimensional effect.
A Winning Combination
With the combined efforts of Score Atlanta and Paramount Graphics, the Gallagher Club at Mercedes-Benz Stadium is now a premier destination for fans seeking a top-tier experience. The space seamlessly blends sophistication, functionality, and top notch cuisine, setting a new standard for stadium luxury.
